Over the past few years, the Internet has become a whole lot more visual. Whether it’s videos, photos or graphics… images are everywhere. They’re on websites, Facebook, Twitter and just about everywhere else you go online.
It is said that 90% of information sent to the brain is through our vision and that visuals are processed 60,000 times faster in the brain that text (Source: 3M Corporation and Zabisco).
While a picture by itself can be worth a thousand words, a content-based graphic can also have a big impact. Graphics can strengthen the power of your written message and they’re also readily shared by others – making your content go even further…
A few ways to incorporate written content into graphics:
#1: Add inspiring, humorous or thought-provoking quotes on top of a relevant image. We’ve all seen these floating around and they’ve certainly made us think, chuckle or otherwise added brightness to our day.
#2: Create an infographic that shows a process, timeline or ideas. Information in visual form is often easier to absorb.
#3: Add eye-opening statistics in your subject area and include a relevant image. For example, if you’re trying to spread nutrition awareness, you could find some pretty staggering statistics about obesity and illness, and share them through imagery.
#4: Create a series of tips graphics with a single tip per graphic. For example, you could make 5 graphics that each include a rose gardening tip and an awe-inspiring photo.
Gathering information for your graphics:
It’s relatively easy to find quotations online. Try sites like quotegarden.com, quoteland.com and quotationspage.com, or just Google the type of quote you’re looking for. For example search for something like “quotes about mothers” and you’ll likely find what you’re looking for.
There are plenty of statistics resources around. Government websites are always a good first stop and there are plenty of independent research companies in a variety of subject areas. As a starting point, check out usa.gov (USA), statscan.gc.ca (Canada) or statistics.gov.uk (UK). The Yahoo Directory also lists worldwide government statistics resources.
We Can Gather Info for You
If you need a hand with the content for your graphics and would like us to gather the info you need, we’re happy to help. We can hunt down quotations, statistics and make a tips list for you. It’s what we love to do.
Getting Graphics Done
If you’re halfway decent with a photo editor, you can probably make your own graphics. If you need something more complex or you don’t know a photo editor from an HTML editor, you might need some help. 😉
We can help you with infographics. If you have a complex idea that needs visual representation, check out our infographic services here. Or if you want a ready-made package that you can edit how you’d like, pick up Justin and Ted’s package here (available until Monday, September 21 only).
You can also get some help from our trusty graphic designer, Shannon Smith at her site Appetite for Design.
We also have a lot of fun playing with an upcoming tool called Pixel Studio FX. You can do ecovers, software boxes, DVD boxes, tablet screens and a bunch of other cool stuff. You can boost your opt-ins and dramatically by having a visual depiction of your written content.
Start experimenting with your images. Post them to social media and your website to gauge your audience’s reaction. What do they like the best? What do they share the most? Make sure when you post them on your website you also include the copy-and-paste code, so they can post the images onto their own websites too.