What’s the most important step you can take with your blog content?
If you take the approach that you’ll blog when you sit at your computer and decide to blog, you’ve probably found yourself staring at a blank screen more than once. Or wandered off to the Facebook or Instagram and hoped that inspiration would soon strike.
And then what? A lot of wasted time…that’s what.
A lot of people think that content planning is time consuming, but in reality it ensures that you create a cohesive content marketing plan that is more likely to make you money and saves you plenty of time in the process.
One of the biggest decisions you’ll have to make, in regards to content planning, is how far ahead do you plan?
The choices range from a week ahead to a year ahead. Now, personally I feel like a year is too much. A lot can happen in a year. Your audience can change. There can be major trends or shifts in your industry. And analytics need to be assessed and decisions made on those analytics. If you’re looking at data that is a year old, it may no longer be relevant.
And a week is too short. If you choose to plan your content a week in advance, it doesn’t give you enough time to really relax. It certainly doesn’t support you to outsource content and you may still feel chained to your computer.
A Month is a Good Measure
Plan next month’s content this month. For example, if it is August, you’re planning content for September on August 1st. Planning for the upcoming month will help you ensure that your most recent analytics are relevant. It should give you enough time to create content, or have it created. And it means you only have to sit down once a month to plan, rather than every week.
If you take the time to plan your content for the coming month, a couple of things happen:
- You’ll be able to sit down and just create content when you’re ready or you can assign those topics to your contributors.
- You can create a plan shaped around your product launches or affiliate products you want to promote. In short, you can more effectively make your content make money for you.
So planning is key. But what goes into a content plan?
When you sit down to plan your content for the upcoming month you’ll want to determine these seven things:
- Topic Ideas
- Type of content/format
- Product Promotion
- Traffic Plan/ Linking strategy
- Goal/call to action
So let’s look at the first one, topic ideas. Because it can, over time, feel a bit overwhelming to continue trying to come up with topic ideas.
Coming Up with Content Ideas
Initially, can be super easy to come up with blog ideas. You’re excited about your topic, you have an abundance of knowledge, information, experience, and ideas to share with your audience and the topic ideas just flow effortlessly.
Eventually, though, you may get to the point where you feel like you have run out of ideas. You’ve talked about everything and you just don’t have any fresh ideas.
You might also experience writer’s block from pressure. You have to publish a blog post today and you are suddenly stumped and have no idea what to write about. Here’s a useful list to get your creative juices flowing – 50 Things to Blog About
To your success!