For many, social media is a personal thing and it’s something they might hesitate hiring help for. But with all that you have to do in your business, fitting social media into your schedule can be a real challenge. If you spend too much time on social media, other parts of your business suffer. If you focus on developing your products and nurturing your relationship with your customers, it’s not easy to get around to your social media.
There is a solution though. If you don’t want to relinquish complete control of your social media, you can still get help to stay productive. Here are a few ideas for getting help. Pick and choose what you need and get ‘er done.
It can be difficult to continue coming up with ideas that interest your audience. Take the pressure off and hire someone to manage the task for you. It’s a great way to get a new perspective and to offer your audience value.
From finding images to locating great ones, leverage the skills of a project manager or content creation expert to make your social media content powerful, relevant, and compelling. They can research trending topics, identify the keywords that your audience is using to find your information, and locate cost effective, or free, images to make your social media posts pop.
Content marketing is essential for your online business. However, it’s also tremendously time consuming. Whether or not you have ideas about what content your audience wants and needs, you can hire a content expert to plan your monthly content. Share your social media goals along with what you know about your target audience, and then let someone else do the rest. They can review your goals and content for the month and plan your social media posts to support your audience and your objectives. When your social media marketing content is well planned, it’s much easier to track the results. And it gives you the time you need to focus on profit-generating tasks.
Writing and Creating
You don’t have to write all (or any) social media content yourself. A content creation expert can create content that reflects your business personality and brand. Your audience will never know you didn’t write it. Or if you prefer to write the content yourself, you can have an editor review it and make sure it’s easy to understand and free from grammar and spelling errors.
Uploading and Scheduling
Today’s technology makes it easy to schedule your social media posts well in advance, but that doesn’t mean you have to spend your valuable time on the task. An assistant can add the final touches to your social media posts, including links and images, and schedule them for you.
If you’re not sure what to delegate, start with the things that you like least or seem to eat up the most. If you like to pre-write your content in a document, you can send that document to your assistant and they can schedule it for you. Or if you have troubles with coming up with topics and just need a little nudge, have them do the research for you.
And, of course, if you’re a member of our content creation and publishing savings program, you’ll know this is exactly the type of stuff we can do for you. If you’re not quite sure how to delegate, just talk to Melody (she’s our awesome project manager) and she’ll help you figure out the best plan for you.