Man completing a customer surveyThere are many ways to promote  affiliate (or your own) products in content. Obviously, you can display banner ads, including text ads and the like.You can also get even better results by recommending products in how-to articles, tips lists and more.

But if you want to specific increase your traffic of targeted buyers, the answer is simple.

Publish product-related content.

This means things like:

  • Comparison charts
  • Product reviews
  • Product tutorials
  • Product case studies
  • Product use tips
  • Product warnings (with recommended alternatives)

Of course, there are many people who search for this information who may already have the product, are just curious, etc. But consider that the person searching for “baby stroller comparison” is more likely to buy than someone searching for “how to get fit with a baby”.

Or someone searching for “Dr. Brown’s Natural Flow Bottles” is probably more interested in purchasing a product than someone who is looking for an article on “baby bottle safety”.

Does that mean you should stop publishing how-to or other information-based content? Of course not. It’s still a great way to showcase your expertise, grow your traffic and even convert prospects to customers. But the addition of product-based content allows you to target your content to a buying audience even more.

How Do You Make Product-Based Content?

The thing about product-based content is that it can be more labor-intensive, but generally very worthwhile. You can employ the help of a virtual or even use our research services at All Custom Content. Or heck, if you’ve got older children, they can get it on the action and get to work!

Available Information Online:

Obviously, first-hand personal experience is your best bet, but you can still produce very useful product profiles, comparisons and more with the information available at your keyboard. The Internet is full of product information that you can gather and repurpose for your audience’s needs. Consumer product sites like:

…or specialty online shops often contain tons of product data, reviews and more.

There are also sites that work on comparisons, evaluate products and you can refer to them for information as well. Look at sites like:

Or if you’re specifically getting a feel for how consumers feel about a product, there are sites dedicated to reviewing products like:

As you can see, it’s fairly easy to gather information about product pricing, features and even opinions about the product. Consider your audience’s needs and bring that information together in a useful and meaningful manner.

Remember: Honesty is the Best Long-Term Policy

Before you rush off to create glowing product reviews or anything like that, being honest in your product-based content will serve you best. You want to be a resource that your visitors can rely on to make sound consumer decisions. If you tell them the product is the bees-knees and perfect for anyone with acne, but then they find out it’s not meant for their acne problem, they’re going to be annoyed. However, if they had that information ahead of time and avoided buying the product because of your good advice, they’ll consult your content when they need to buy something else.

Honest is what will get you repeat visitors and long-term customers. Steer them the right away and they’ll come back to you over and over again.