How to Create Effective Comparison ChartsComparison charts are an effective way to generate additional income from your content. They can be used to compare a variety of products or you can even use them to describe different levels of a single product. However you approach them, they are useful content for your target market because they help them make informed buying decisions.

A well-crafted comparison chart takes a bit of work, but, don’t worry; it’s not that hard, just follow the suggestions and directions and you’ll be well on the way.

Use the Right Tools

Microsoft Excel is a common program used to make charts, but if you want to display them on the web, you probably want to choose some other tools. Which tools you use will depend on how you want your audience to view the chart.

  • Plan to give them as downloadable files? Use MS Excel and Make it a PDF File
  • Want them viewed on your website? Try using a free plugin like Table Press on your WordPress site.
  • Need a graphic? ChartGo can help with that. It’s a free web-based tool that makes it easy to create charts.
  • Looking for something more advanced, see if Edraw has what you need. It makes very attractive charts.

Choose the Right Products

The products you choose to compare should be relevant to your target audience. Remember to think in terms of solutions your audience is looking for – things that will solve their problem or make something easier.

Pick the brands they are most likely to buy. You can find the most popular products on sites like Amazon. Look for ones with good reviews. Check other sites that compare products to see which popular ones they compare. Look at sites like ConsumerSearch.com and ConsumerReports.com.

Four to five products or levels can be a good start to a comparison chart. Just make it something they can look at on one page. You want it to be as easy as possible to read and absorb the information in the chart.

Compare the Right Features

Once you’ve picked products, it’s time to choose which features to compare. Again, this falls back on knowing your audience and understanding what they need to help them make an informed buying decision. Naturally you’ll want to compare the basics like price, volume and popular features, but a good comparison chart will also include more than the basics. It may compare quality, design, and ease of use, support and refund policies and ratings from the company website or online shopping sites like Amazon.com.

Study other comparison charts to see what features they compare. The more you study, the easier it will become for you to identify the right things to compare for your own. And, of course, don’t forget your affiliate links to the products you compare.

Need Help Choosing Products and Gathering Information?

We can help you with our research services. We can find the most popular products to compare and even gather the data for your comparison chart. Just get in touch and we’ll give you a hand.

Get Started

Creating comparison charts isn’t too complicated, but it takes some forethought, understanding of your target market, research and data entry. Once it’s done (again, we can help you put some of this together) it will be more than worth it as you’ll have valuable information for your audience. You can also use the data you’ve collected as the basis for in-depth product reviews for each product. So the work you do now can turn into even more great content with a bit more tweaking.