We’re quickly coming up on what many consider to be the busiest time of the year. Between work and family obligations it can be difficult to follow through on your content plans, yet cutting back on content during the holidays can be a big mistake. Your audience is shopping, researching, and spending more time online.

To help you make the most of the holidays, (and still have plenty of time for yourself), we’ve pulled together a quick list of content management tips.

  1. Focus on Social Media – People often become naturally more interested in social media during the holidays.  But any time of the year you need to promote your content to ensure it is consumed and social media is the best place to do so. You need to post more than once and consider using ads to boost views.

  2. Create Longer but Fewer Posts – You probably also want to take a break during the holidays ,so it’s a great time to focus on meatier and longer content. For example, product roundups, recipe roundups which give you a great opportunity to recommend things to your audience but also make some affiliate income.

  3. Offer Your Own Holiday Special – If you want to get into the spirit, a great way to do it is to promote a product of your own, or an affiliate product with a good commission, and give the proceeds to a special charity. You can even let your audience vote on the charity.

  4. Ensure You’re Optimized for Mobile – If you’re not already, it’s important to do this now because people are searching for your information on their phone and engaging with you using their mobile device. If they can’t consume your content on their mobile device, you may miss out on a valuable opportunity.

  5. Give Email Marketing a Front Seat – If you’ve been lax about sending out messages to your email list, or building your list, now is the time. Get your email list active again with a good promotion such as the charity event. Send updates to your list about your long blog posts, any videos you’ve made, and so forth. Anything you do should be told to your email list by habit.

  6. Leverage PLR – The Holiday season is upon us and it’s the perfect time to really build your audience and your bottom line. Seasonal content can be a valuable tool to build those connections. Yet, at the same time you’re busy with your own holiday season planning and recreation. This is the time of year when you may turn to PLR to fill in the gaps.

    Whether you’re helping businesses plan for the upcoming year or you’re providing health and nutrition advice to the millions who will be making resolutions in a few short weeks, you may find the following PLR resources useful this time of year.
    All Private Label Content – Check out the massive list of PLR reports, blog posts, challenges and more.
    Done For You Templates – You may have used these templates before to grow your own business, but did you know you can also brand and resell them?
    And of course if you need a little extra content help around the holidays, let us know. You can join the monthly content membership and cancel at any time.
 This is often a fun and profitable time of the year for online business owners. Make the most of it with a solid content strategy and leverage the resources available to you.