This is WHY: Exposure and Profits – Toronto

Alice SebaOriginally published: May 20, 2014
by Alice Seba
Marketing Manager, AllCustomContent.com

Well, that was a great weekend. It was so great, I didn’t want it to end and that’s probably the reason I stayed up until 3:30 in the morning yesterday when I had to be at the airport by 6. It was a tough morning, but I got plenty of sleep on the plane and then when I got back home. Now, I’m all refreshed and ready to get back at doing amazing things in my business.

While I don’t attend as many conferences as I used to (I prefer to focus on DOING over hopping from event to event), I still know how important it is to make these important connections, brush up on my knowledge and gather new ideas. So when I used my time, energy and funds to get to Kelly’s Exposure and Profit event…I knew I wouldn’t be disappointed. Kelly was paying attention to all the little details to ensure that this was an amazing event all around.

Exposure and Profit Panel Discussion

From Left: Kelly McCausey, Alice Seba,
Connie Green, Nicole Dean, Baby Ella

I could probably go on and on about everything, but I’m going to keep this at just three key takeaways I got from the weekend.

#1: Accommodate Your Audience to Be Awesome!

I mentioned that Kelly paid lots of attention to little details and that’s no exaggeration. She did have a great event planner, Margaret Binns, but it was those details beyond seating, timing, equipment and food (ohh…the food was amazing) that I’m talking about.

Kelly promised this to be an “introvert-friendly” event and she wasn’t kidding. She encouraged all participants to speak up and share their great message, but she did in the safest environment as possible. For example, she asked participants to share a 90 second introduction about themselves. They were asked to come up to the microphone to do it, but if they weren’t comfortable with that, she would read the introduction for them. But what was so wonderful that even if they didn’t want to read their own, they willingly came up on the stage beside Kelly while she read their introduction.

Slowly, but surely, people were becoming braver because of the safe environment that Kelly created.

The whole event ran like this. There were opportunities to stretch our wings, but if we needed to step back we could…but because it was so safe, most people chose to stretch. Heck, this even includes me. This was my first real conference speaking engagement, but I was pretty darned nervous about it. Kelly asked what I needed to make it easier and they even rearranged the whole stage area, so I could feel as comfortable as possible. First, I wanted a stool. Then, I said I wasn’t sure. Then I asked them to move the podium and they did everything I needed to calm my worried self.

Kelly asked us to leave a note about how we felt about the event and this is what I told her:

Alice Seba LOVES Exposure and Profit

This makes me think about how we can do the same with our audiences. There’s always something that will hold people back from achieving what they want to achieve and how can we, as their guides, make it safe for them to do so?

#2: Stories Are Amazing Marketing Tools

I think many of this know this on some level, but we don’t always take the time to connect the personal with our business. We may share personal stories and anecdotes, but we don’t always take the time to connect those to key learning points for our audiences.

Some of the most powerful stories from the weekend came from Darrel Eves. He shared a lot of stories, but the most powerful of which was one about the fundraiser he created for his brother who needed a kidney replacement where they raised over $250,000. I am pretty sure there were few dry eyes when he was done, but not only because it was a great story, but because it showed the power of YouTube and how we can make an incredible difference in the world with our own marketing skills. He connected his story with the greater message of his business and that’s how to use the power of storytelling.

Make your stories make a difference.

Derral Eves, Speaking at Exposure and Profit

I also told a story about my son that had some meaning for the audience members, but I’m going to save that for in a couple of days. I’ll make a post about it soon.

And before we move onto the next takeaway, we just (totally coincidentally…Mel planned it a while back) released a PLR package about Marketing with Stories. If you think your readers could benefit from it, go check it out.

Now moving along, let’s ask…

#3: What Would Awesome You Do?

Nicole Dean - Be Your Awesome!In another message that was shared through a great story, Nicole Dean encouraged us to be the most awesome version of ourselves possible. She told the true story of a man who had lost a lot of weight, saved his marriage and grew his business exponentially in the short amount of time because he would simply ask himself:

“What would the awesome me do?”

…each time he had to make a decision to do something in the day. Little by little, if you do the things awesome you would do, your life becomes awesome all at the same time.

So, keep this in mind, as you work and do all the other things in your life.

What Would Awesome You Do?

 And speaking of being awesome and connecting with others, our students know this because it’s something we talk about over and over. Don’t hide out anymore and try to do this online business thing all by yourself. It’s just so much darned work and it stifles your awesome.

Thank you so much to Kelly and her staff for putting together such a wonderful event. Thank you to the speakers and all the attendees for sharing such great information and for being an inspiration to do even better in the future.

Exposure and Profits is Back May 1-3, 2015

As promised, Kelly is back for Exposure and Profit 2 and she’s got a great line up of speakers and advisors once again. This year’s theme is Growing Your Community and you’ll learn how to grow a loyal and profitable audience through content and other strategies.

Speakers like David Perdew, Michel Fortin, Therese Sparby, Bob Jenkins and Lynn Terry are worth coming for. Plus, I’ll be there (wouldn’t miss it) throughout the weekend to help with the Friday Mastermind (it IS one of the most valuable parts of the weekend) and so will Connie Green, Justin Popovic, Angela Wills and Cindy Bidar.

I do hope you’ll join me. Click here to get all the details.