If you’re bored with your blog, and let’s face it that sometimes happens, then how do you think your readers are feeling? Yep, they’re bored too. And bored readers don’t become customers. They become unsubscribers that are completely disinterested in what you have to say. If you’re even slightly bored with your blog content then it’s time to spice it up!
The wonderful thing about blogs, and content in general, is they don’t have to be boring and only include text content. You can get creative and include all kinds of content on your blog – videos, pictures, memes, surveys, contests and so much more. The more types of content that you include, the more interesting it will be for your audience (and for you). They’ll want to read more, engage more, and even buy more when you have more creative content.
#1 Video – You can easily create videos using your webcam to educate your audience, or software like Camtasia to record your screen to visually teach your audience how to do something or to go through a slide show. Video brings a brand-new element to your blog that is truly unsurpassed in opportunity. Keep videos short, less than 3 minutes (less than 60 seconds is good for social sharing and retention).
#2 Audio – Podcasts are super popular; people love downloading them and listening to them later in the day or when on the road. You can turn any blog post into a podcast by recording it using software already on your computer.
#3 Infographics – An infographic is a pictorial depiction of data put together in an interesting way. Most infographics are fairly long and can include a lot of data. If you have any data-centric blog posts or informational articles, consider making them into an infographic.
#4 Memes – Use beautiful imagery, quotes, facts and data to create pictorial images that are about 350×350 pixels depending on where you use them. You can put them on your blog; share them on social media, and more.
#5 Guides – Longer blog posts that are very complete guides to something are very popular, and will increase the authority level of your website. These are very long blog posts with a lot of information links to other information on and off your website.
#6 Reviews – Anytime you’re not sure what type of content to put up, try doing a review. There are likely books within your niche, movies, educational programs, info products and more that you can easily do reviews about. Be honest, include images, and disclose how you came by the product you’re reviewing.
#7 Interviews and Webinars – Believe it or not, interviews, webinars and other recorded events can become content for you on your blog. Record, cut it into shorter versions, transcribe it, make infographics to support it and you can create a lot of content out of one interview, webinar or hangout.
***Bonus idea – include the occasional contest, survey, quiz, or other fun and engaging activity. You’ll increase social sharing, engagement, and interest.
Blogging can be lucrative, fun and interesting. You can make it even more wonderful by being creative in the types of content you include on your blog. As long as the content fits your audience, go ahead and include the type, and be creative with how you present the information.