If you have a blog, you probably work pretty darned hard to get great content published there. There’s a lot to get done and even more to do when it comes to monetizing and publicizing your content too.
To help ensure you dot all your I’s and cross all your T’s, here’s a handy checklist of things to do when you publish. And of course, we can now help you with ALL of these tasks. Let us take care of the little details, so you can focus on bigger things.
Your Blog Publishing Checklist:
Add Relevant Graphics and Images:
Visual content is shared more often than content without images. While it can take some time to find a relevant and professional looking image, there are an abundance of free and low cost image resources, including Morguefile.com.
Call to Action:
If you don’t have a goal for your content, decide what you want it to achieve and write a call to action that supports your goal. For example, if you want to drive traffic to your opt-in page then you might include a link and a reason to visit the link and sign up.
Add Relevant Links (and make sure they work):
Speaking of links, now is the time to add any affiliate links and links to supporting content or your sources. For example, if you cite a statistic from CNN then make sure to link to the page where you found your information. Before you publish, double check all links to make sure they take your readers to the correct page.
Double Check Your Stats and Facts:
You may want to double check the statistics and facts you have within your body of content. Try to trace the information back to the original source. If that’s not possible, the next best solution is to make sure the information can be found on at least three other reputable websites. For example, if you can find the same health information reported on three different health-related websites or news sources, then it’s probably a factual piece of information.
Share on Social Media:
Social media is a useful tool for driving traffic to your blog. You can share a snippet of the blog post along with a link. You can also create new content to help grab attention. For example, you might ask a question or invite others to share what they think about your blog post topic. Or you can share blog post comments as a way to spark conversation on social media and on your blog.
Don’t forget about Twitter; write a tweet or two for your blog post and post it. Integrate your Twitter and Facebook activities to get more exposure.
Upload to Your Autoresponder and Schedule Your Message:
Don’t forget to let your email list know about your blog post. Whether you send a weekly update or republish the post, your list won’t want to miss out on your content. Keep in mind that depending on the list service you use, you may not be able to include all of your links. And some systems won’t let you simply cut and paste your content into their message. They may need to be added manually.
Again, if you need a hand, check out our monthly services and we’ll take care of everything from topic brainstorming and content creation…all the way to publishing.