Let’s face it, you don’t always have time to write a 1000 word blog post but your editorial calendar says that you must publish something on your blog today. Consider a short, and impactful, blog post instead.
You may have heard that longer blog posts are “better” than shorter blog posts. But, nothing could be further from the truth – provided you know how to make an impact with a short blog post. After all, it’s the content that matters most, not the length. Short blog posts, from 250 to 500 words, serve a purpose too.
And by including short blog posts in your schedule sometimes, you keep readers engaged, you continue to provide value, and your blog stays fresh. It’s a good idea to vary your content a bit. They key is to make sure your short posts are as valuable as your longer ones. Here’s how:
#1 Compelling Headline Required – You know it’s true. You read a blog post, or anything for that matter, based on the headline. Your headline needs to tell the reader what’s in the content without being absurd or tricky. Tell them what you’re going to tell them. Use powerful and emotional words.
#2 KISS – Keep it Simple Silly – Be concise. Remove the fluff. One main subject and a few supporting points or facts are all you need. You won’t have to worry about losing your readers’ attention with a short blog post that imparts one important point to the reader. Good editing helps. Review your content and look for any words or content that is superfluous.
#3 Make It Scannable – People read differently online than they read on paper. On paper people always read from left to right. Online people tend to scan something from top to bottom first, looking at the left side of the page. Using bullets, headlines, and attention-grabbing headlines will help guide the reader.
#4 Laser Focus the Topic – A short blog post needs one laser-focused topic to consider with one main point. For example, instead of “Five Reasons to XYZ” you might want to write about “The Most Important Reason to XYZ”.
#5 Always Add Value – Make sure that you answer the question, “What’s in it for me?” for the reader. There has to be soe value or you’re wasting your time and your reader’s time.
#6 Engage Your Readers – Always ask for comments. You can make a huge impact with engagement after your one-topic blog post. This makes the short blog post worth more than a larger post in terms of shareability and activity.
#7 Include Relevant Imagery – Using the right images for your short blog posts carries new weight, because the better your image the more likely your blog post is to be shared by those who read it. A well-composed blog post along with the right image will make a huge impact.
#8 Leverage Good Copywriting Technique – The best thing you can do is to remember that verbs are more important than nouns. Actionable content gets better results. Most people don’t think about copywriting when composing a blog post, but with a short blog post it’s imperative if you want to make an impact.
#9 Know Your Audience – Which platforms does your audience use to access your content? How can you customize your content to match audience needs, wants, and preferences? What does your audience want and need to know? Any way that you can do that will improve the impact of your short blog posts immeasurably.
Short blog posts also take less time to write than longer blog posts. They don’t have to keep the reader’s attention as long, and focus on only one topic at a time. Focus each short blog post on a minute topic that is important to your audience for the most impact. In addition, a shorter post will be better written than a longer post due to the attention paid to ridding a post of extraneous words and sticking to the point.