We’re visual by nature and if a blog or social media post doesn’t have an image attached to it, it’s often overlooked. It doesn’t matter how fantastic the content is, content captures more attention when it has a visual component. Now that can be a video embedded in the post, an image, an infographic, or any other type of image.
When your content is visual, it’s more competitive, more likely to be engaged with, and therefor more likely to help you achieve your content marketing goals.
Now, it’s easy to get overwhelmed by the visual component of a post. Personally, I’m just terrible with graphics and design. I have no patience and no aptitude for it. However, it doesn’t have to be complicated. We’ve put together 7 simple ideas to help you make your content more visual and more successful.
#1 Identify a Brand Color Palette – When you have a plan for the colors that you use, the content you create will begin to become recognizable to your audience. This will help strengthen your brand and message. Having a basic color palette to choose from when creating graphics will make everything more cohesive. Use your color scheme in all visual content to create consistency.
#2 Use Images Creatively – You don’t have to use images the same way everyone else does, instead try to be more creative. Crop the images in interesting ways. Remember, the image needs to add to the story you’re telling in the content. When you crop them, filter them, and label them you grab attention and add value to the image. I like the editing tool at pixlr.com. It’s pretty easy to use.
#3 Choose the Right Stock Images – The images you choose are important. All images should be crisp and clear with high impact colors rather than fuzzy images. You can find great stock photos inexpensively and even free via online. Check out MorgueFile.com or Creative Commons
#4 Choose Fonts Wisely – It can be tricky when doing overlays for your images. Try using layouts from places like Canva.com where they’ve already chosen fonts that work well with the design. Again, consistency is important to your overall look and feel. Try to stick to the same fonts (and make sure they’re easy on your reader’s eyes.)
#5 Use Plenty of White Space – White space is just as important as text and imagery. If you don’t allow for enough white space, it will make it hard for your viewers to understand your message. If you’re unsure about the layout of your graphic or content, view it on a few different devices like your phone, a notebook, and your laptop to experience the content as your reader.
#6 Include Videos, Memes, and Infographics – There are many ways to share your message with your audience. Use them all. Use a mixture of text and visual elements. An introductory video on your About Page is a great start to using video in your content. And infographics are versatile and powerful content pieces that are embraced across multiple channels and can be leveraged for a dramatic Return on Investment. They provide a wealth of value to your audience and build authority and credibility in your niche.
#7 Use Screenshots – When you are trying to explain difficult concepts to your viewers one way to use images is to use screenshots. You can visually explain things to your audience in almost a hands-on way by using screen shots along with a combination of other types of content like text explanations and video.
Still overwhelmed? Find a look or design that you like online. Use that design as a template for your own. Look at the font, the layout and colors, and integrate that design into your own blog posts and social media interactions. You don’t have to reinvent the wheel – leverage your resources and create a plan to make your content more visual.
If you’re interested in adding an infographic to your content marketing plan this fall, give us as shout. We offer infographic creation services and for a limited time, we’re offering $50 off the cost. Just visit http://allcustomcontent.com/infographic-creation/ and enter the coupon code Info50 to save $50 on this powerful content marketing tool.