Building credibility and expertise by publishing a book has been around long before self publishing became as easy as clicking “publish.” It’s just that now, it’s available to anyone with the ability to plan and pull together a book. And it’s one of the best tools a person, or business, can use to achieve notability in their industry. Not only does publishing a book make you look credible, but it will also increase your own knowledge on your topic.
#1 Increase Awareness – When you publish a book about your topic, you will increase awareness about not only the topic but also about yourself. The book gives you a good opportunity to share more information about yourself, your education, and why you wrote the book you wrote.
#2 Gain Trust – Putting “author” beside your name in all your online bios, and linking to your book whenever you can, will automatically make people trust you more. They figure you must know a lot of stuff if you put it together into a book. This sounds simple, and perhaps too good to be true, but it is. We, as consumers, tend to give authors credibility. We believe that they are experts on their topic.
#3 Solve Problems and Educate – People like reading books to learn. Yes, people can read blog posts and watch YouTube videos, but many still enjoy reading books. This is especially true today with the ease of which they can obtain books to read on their mobile devices and Kindles.
#4 Social Proof and Validity – A book is a great way to show what you know and to get people talking about you. Putting it together into book form, where a person can read it in the comfort of their home is a great way to establish yourself as an expert.
#5 Increase Your Value – Being an author automatically increases your value. Even with the ease with which anyone can become published today, most people simply don’t do it. You’ll still be one of the few, especially if you also know how to market your book and make the most of it to become the expert you want to become. Authors often find that demand for their products or services increases after publication and so do their profits.
#6 Become an Insider – When you are part of an industry, there are people who are perceived as insiders and people who are just not known. If you write a compelling book that teaches something or shares something important, you will become one of the insiders (with the right marketing, of course).
#7 Advanced Education – While writing the book (even if you outsource the writing), you’ll learn more about your industry, your audience, and your topic. You will indeed become a real expert just due to the process of learning that takes place when you want to publish a book with your name on it. The sheer act of writing the book is a bit like a Master’s Degree education. After all, that’s what you do in advanced education. You read and consume other people’s information, then you write about it, and add your own studies and opinion into the mix.
Publishing gives you a platform. Some people have launched businesses simply by publishing a book. If you want a fast way to become an insider within your niche, push yourself to new heights, become the expert you know you are, and increase your profits, becoming an author will do that for you.
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