A few weeks ago we shared a list of content marketing trends to pay attention to in 2017. You can find that post here.
The very first trend, and one that has been on the top trend lists for a few years now, is visual content.
Visual content is shared more often. We’re visual by nature and if a blog or social media post doesn’t have an image attached to it, it’s often overlooked. It doesn’t matter how fantastic the content is, content captures more attention when it has a visual component. Now that can be a video embedded in the post, an image, an infographic, or any other type of image.
When your content is visual, it’s more competitive, more likely to be engaged with, and therefor more likely to help you achieve your content marketing goals.
Now, it’s easy to get overwhelmed by the visual component of a post. Personally, I’m just terrible with graphics and design. I have no patience and no aptitude for it. However, it doesn’t have to be complicated. We’ve put together 7 simple ideas to help you make your content more visual and therefor more successful.
#1 Set Your Brand Color Palette – When you have a plan for the colors that you use, the content you create will begin to become very recognizable to your audience. This will help spread brand awareness and you’ll also look very professional. Having a basic color palette to choose from when creating graphics will make everything more cohesive.
#2 Use Images Creatively – You don’t have to use images the same way everyone else does, instead try to be more creative. Crop the images in interesting ways. Remember, the image needs to add to the story you’re telling in the content. When you crop them, filter them, and label them you make the point more apparent. I like the editing tool at pixlr.com. It’s pretty easy to use.
#3 Choose the Right Stock Images – The images you choose are important. Don’t pick poorly framed and shot images. You want all images to be crisp and clear with high impact colors rather than fuzzy images that look like they were taken with a polaroid. You can find great stock photos inexpensively and even free via online. Check out MorgueFile.com or Creative Commons
#4 Choose Fonts Wisely – It can be tricky when doing overlays for your images if you’re not a graphic designer. Try using layouts from places like Canva.com where they’ve already picked the fonts for you so that you’re sure they are readable and go well together. Try to stick to only a couple different fonts that are easily read online.
#5 Use Plenty of White Space – White space is just as important as text and imagery. If you don’t allow for enough white space it will make it hard for your viewers to understand your message. One thing that is awesome about publishing online is that you no longer should worry about space or crowd in everything you want to say into a small space. You can spread things out to look visually pleasing.
#6 Include Videos, Memes, and Infographics – There are many ways to share your message with your audience. Use them all. Use a mixture of text and visual elements. Use some video too. An introductory video on your About Page is a great start to using video in your content.
#7 Use Screenshots – When you are trying to explain difficult concepts to your viewers one way to use images is to use screenshots. You can visually explain things to your audience in almost a hands-on way by using screen shots along with a combination of other types of content like text explanations and video.
Still overwhelmed? Find a look or design that you like online. Use that design as a template for your own. Look at the font, the layout and colors, and integrate that design into your own blog posts and social media interactions. You don’t have to reinvent the wheel – leverage your resources and create a plan to make your content more visual.
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