We all know content makes the web go ‘round and a blog is a great platform for delivering content and growing traffic. Any business model, from membership sites and information marketing sites to product retailers or service providers can benefit from a blog.
Blog content drives traffic, increases awareness, and establishes a relationship with your audience.
A continuous flow of valuable content is required to attract your target audience, pull them into your fold, and convert them to customers.
And while it is important that your blog look professional and be easy to navigate, setting up a blog is only part of the battle. You still have to fill it with content that your audience finds valuable and you have to do that on an ongoing basis.
3 Keys to Keeping Your Blog Full of Content
- Plan Your Content
- Systemize Your Content Creation
- Don’t Do it All Yourself – Leverage Your Resources
These steps or keys are in a very specific order. You must plan first, and reviewing your results and analytics are part of planning.
You must create a streamlined system to make content creation easy.
Then, it’s great when you can lessen your workload and create more content in less time.
When you master these three things, you’ll be able to create a steady stream of content and grow your business without feeling chained to your computer. So let’s take a look at the first step, planning your content.
#1 Plan Your Content:
If you take the approach that you’ll blog when you sit at your computer and decide to blog, you’ve probably found yourself staring at a blank screen more than once. Or wandered off to the Facebook or Instagram and hoped that inspiration would soon strike.
And then what? A lot of wasted time…that’s what.
A lot of people think that content planning is time consuming, but in reality it ensures that you create a cohesive content marketing plan that is more likely to make you money and saves you plenty of time in the process.
One of the biggest decisions you’ll have to make, in regards to content planning, is how far ahead do you plan?
The choices range from a week ahead to a year ahead. Now, personally I feel like a year is too much. A lot can happen in a year. Your audience can change. There can be major trends or shifts in your industry. And analytics need to be assessed and decisions made on those analytics. If you’re looking at data that is a year old, it may no longer be relevant.
And a week is too short. If you choose to plan your content a week in advance, it doesn’t give you enough time to really relax. It certainly doesn’t support you to outsource content and you may still feel chained to your computer.
A Month is a Good Measure
Plan next month’s content this month. For example, if it is August, you’re planning content for September on August 1st. Planning for the upcoming month will help you ensure that your most recent analytics are relevant. It should give you enough time to create content, or have it created. And it means you only have to sit down once a month to plan, rather than every week.
If you take the time to plan your content for the coming month, a couple of things happen:
- You’ll be able to sit down and just create content when you’re ready or you can assign those topics to your contributors.
- You can create a plan shaped around your product launches or affiliate products you want to promote. In short, you can more effectively make your content make money for you.
So planning is key. But what goes into a content plan?
We’ll take a look at that next time.