Let’s start by saying that if you’re boring your readers, you’re losing readers. There’s just too much competition online, and too little time in the day to read something dull. But let’s take it beyond being interesting, ideally your content should be engaging. It should motivate your readers to comment, share, and subscribe to your content.
1. Know Your Why – Why this piece of content? Why this title and topic? What is the point of it? If you can answer that for each piece of content and know what you want the results to be, you’ll be able to stay better focused.
2. Understand Who Your Audience Is – Everything you do needs to center on your audience. You should know who they are, what they want, what they need, and why they need it. Each time you produce content you need to know exactly who it is directed to so that you can word everything in a way that resonates with them.
3. Plan Ahead – Don’t create content from the seat of your pants. Instead, craft a plan in advance based on the time of year, holidays, celebrations, and products and services you’re pushing out. Knowing in advance what types of content you need to produce will actually aid creativity, not stifle it.
4. Craft Compelling Titles – Once you know the topics you need to produce content for each week, you can create titles to work with. You can use the titles yourself or send them on to your ghostwriter to do it for you. But, having the titles gives you the keywords and subject matter that the content should be about, to help you get started when it’s time to produce.
5. Mix It Up – Don’t think of content as just articles, or just blog posts. Content can be in any number of forms. By creating many different types of content you will keep the creativity flowing. Some types of content are best suited for a blog post; others are best suited as a podcast or video.
6. Ask Questions – When you’re unsure about what to do, ask a question and then answer it. Often you can use questions that your audience is asking on social media and in forums to frame your content to be something they want to consume. You can bet if one person has asked the question, more than one wants the answer.
7. Make Lists – When you produce content, from blog posts to videos, lists work well. Each point in the list gives your audience a chance to digest the information, and then the next point drives them forward to consume more. Titles that have numbers in them also get a lot more views than other types of titles.
8. Find Your Voice – You, or your brand, have a unique personality. Leverage your personality in your content. Are you snarky? Use it. Are you loud or quiet or spiritual? A strong voice in your content may put some people off, but they’re probably not your audience. You’ll engage others in a much more meaningful way and build a stronger and more loyal following.
9. Stick to a Laser-Focused Topic – Your title should guide you to what to discuss in the content you create. If the content doesn’t relate to the title or starts going off into left field, pull it back to ensure that every word of the content relates to the title. People expect the information they’re reading or watching to relate to the title.
10. Show Instead of Tell – This is a composition principle you may have learned in high school English classes. All it means is to employ action words, to evoke thoughts and feelings to convey the message you want to get across to your audience.
11. Use Words to Evoke Feelings – Copyblogger has a list of 50 trigger words. If you can find a natural way to use these words, you can trigger the right feelings in your audience to make them act in the way that you want them to act.
12. Curate Creatively – Don’t just make lists of other people’s contents; add your thoughts about the content you’re sharing, too. Add new insights to the content subject matter that bring something new to the table.
13. Include Relevant Images – An image, as they say, is worth a thousand words. When you can put an image that relates to the content and pushes the story forward, it will mean a lot more than any words you can write about a topic.
Finally, consistently producing engaging content requires you to adhere to a schedule of some kind. Many people think they can’t produce creatively on a schedule. But the truth is, you can train yourself to be creative by doing it consistently, even when you think you don’t feel like it. And if you need help along the way, reach out and connect with us. We can help.